Kinetic UI Outreach Scripts: A Starting Pack for CTO Conversations

This post is adapted from our internal outreach scripts doc. The goal is not to “sell.” The goal is to surface pain, test the offer, and capture “why not.”

Usage (the only way scripts work)

Pick one persona segment and run a tight batch (10–30 targets). Keep a simple log of:

• sent
• replied
• booked
• “why not”

CTA options (pick one per message)

• Discovery CTA: “Worth a 15‑min call to see if this is a fit?”
• Paid pilot CTA: “Open to a 2‑week pilot to ship one representative UI change faster and more consistently?”
• Self‑serve CTA: “If you prefer DIY: want access to tokens + component library (no services)?”

Script 1 — CTO (time + velocity)

Subject (email): “Reduce UI churn in 2 weeks”

Hi {{firstName}} — quick question.

If you’re shipping UI weekly, do you feel the “inconsistent components → slow PR reviews → more UI debt” loop?

I’m building Kinetic UI to make the token + foundation layer starter-friendly and enforceable as the team scales.

Worth a 15‑min call this week to see if it’s relevant?

Script 2 — Head of Product (consistency + roadmap speed)

Hi {{firstName}} — curious if this is a pain for you.

When UI isn’t standardized, roadmap work slows down because every feature re‑discovers the same UI patterns.

If you want, I can share the short scope for how we’re approaching a “starter design system” for fast teams. Interested?

Script 3 — Lead Designer (design ↔ engineering handoff)

Hi {{firstName}} — question from one design-system-adjacent builder.

Do you see issues where designs are consistent but implementation drifts because tokens/components aren’t enforced?

If so, I’d love to learn what you’ve tried and what failed. Open to a quick call?

Script 4 — Follow‑up (no response)

Quick follow‑up, {{firstName}}.

If UI consistency isn’t a priority right now, no worries. If it is, I can send a one‑page outline of the approach and what “success” looks like.

Want it?

Script 5 — “Why not?” capture (after a no)

Totally fair. One question so I can calibrate:

What’s the main reason this isn’t worth prioritizing right now?

• already solved internally
• not painful enough
• budget/timing
• unclear outcome
• prefer a self‑serve tool

A tight 15‑minute call outline

1. “What’s the UI inconsistency pain right now?” (2 min)
2. “What would ‘good’ look like in 30 days?” (3 min)
3. Confirm scope and exclusions (3 min)
4. Success metric (pick 1–2) (3 min)
5. Next step (4 min)