Kinetic UI Validation Plan: A 2‑Week Sprint With Thresholds

This post is adapted from our internal validation plan for Kinetic UI. The point is not that these exact numbers are “right”—the point is that we decide in advance what counts as pass/pivot/kill.

Validation objectives (2 weeks)

1. Desirability: do Series A–B CTOs care enough to act?
2. Channel fit: does the waitlist module work (content → waitlist → nurture → calls)?
3. Monetization signal: can we pull the conversation toward money (even if the product isn’t built yet)?

The threshold table (the whole game)

Before running anything, we set a threshold table:

• PASS: clear demand + money-adjacent momentum
• PIVOT: interest exists, but one variable is wrong (buyer, offer, positioning, pricing)
• KILL: weak signal across both waitlist and outbound

Example thresholds we used internally:

• targeted landing conversion: 8–15% (pass)
• outbound reply rate: 20%+ (pass)
• calls booked: 5–10% of outreach (pass)

Tests (what we run)

Test 1 — Content → waitlist conversion

• Post daily for 7 days.
• One CTA to a single landing page variant.
• Measure conversion and attribution (UTMs).

Test 2 — Nurture engagement

• 5–7 emails that build belief (value-first).
• Measure opens/clicks and qualified replies.

Test 3 — Money-adjacent intent

• We explicitly test willingness to take a next step (call / pilot interest / early access intent).
• The goal is to surface objections early.

Test 4 — Curated outbound (fallback channel)

• Tight list of CTOs/Heads of Product.
• Run a batch, measure replies and booked calls, capture “why not.”

Test 5 — The decision

• Day 14: write results and decide PASS/PIVOT/KILL.

The weekly cadence

Week 1

• launch landing + content
• start nurture
• start outbound
• Day 7 checkpoint: compare against threshold table and pivot one variable if needed

Week 2

• double down on the best angle
• run calls
• pull toward a money-adjacent commitment
• Day 14 decision

Why publish this?

Because validation systems fail when they’re private.

Public plans create accountability, and they make it easier for other builders to steal what works.